With hundreds of thousands of Android mobile apps available to users, marketing is an important part of achieving success with an app. You’ll need to get the word out about the app you’re created to form a solid fan base. Relying on random searches to point users in your direction won’t get you the kind of results you’re after. Try these smart marketing tactics instead.
Spread the Word
You should use every opportunity available to you to spread the word about your Android mobile apps. If you have a web page or blog, this is an ideal location to share information about your app. You can also use your Twitter account or Facebook profile to spread the word. You don’t need to rely only on personal pages, either. If your app is connected to a business or blog, consider making a specific Facebook or Twitter profile for your business as well.
You can use your app as a way to offer users deals on your products and services. When users have this kind of incentive before them, they’re more likely to download the app to get the savings. If the app is well-designed, they’ll quickly discover the other benefits of your program and it will become a mainstay on their phones.
Offer Unique Features
Promote a special exclusive that your app will feature that users can’t get anywhere else. If you have a band, release a special version of one of your songs only in the app. If you run a store, offer a special product through the app only. You can post the first half of a short video on your web page and include the conclusion for app users only.
Give You App a Catchy Name
Satisfied users will want to spread the word about your app. Give it a name that will stick, so potential customers will remember what it was long enough to look it up again later. If your app is grouped together with other apps that have a similar name, it’s time to try something new.
Head to Forums
Find online forums that target the same audience as your app and begin talking about the app to others. The key to this strategy is to find the right forum. A food-related app will do well in forums about cooking, meal planning, shopping, and choosing healthy meals. An app that reviews children’s toys will find a solid fan base in parenting forums.
With a dedicated promotional strategy, you can make your Android mobile apps a real success. The key to this strategy is putting concentrated effort into promotion until your fans are so numerous that word of mouth can do the rest.