Android mobile apps allow you to share information in a simple app format. This makes your data available to the user on his or her smart phone, everywhere he or she goes. Apps are especially useful for condensing the information available on a full webpage into a form that’s easier to access on the go. The best way to promote a full web site or blog via an app is to offer a valuable resource on the user’s smart phone while pointing him or her to additional features available only on the web page.
Selecting Information for the App
Android mobile apps that are an extension of a web page should offer valuable information and resources for the smart phone user. Consider the features that users are most likely to want when they’re away from their computer. If your web page focuses on the best restaurants in your city, users on the go may appreciate maps to the closest restaurants, a list of menu items and prices for each location, and a few pictures to guide their decision. You can then point the user toward the web page for more detailed search features, or an opportunity to write a review of their experience.
Your app should be an extension of the page that highlights features most useful to someone who’s out and about. Your app doesn’t need to be purely informational, though. It can also be designed for entertainment purposes as well. Video clips can offer a taste of the extensive galleries you have online. Sample songs may help users explore different bands during their commute. When they get to their computer, they can head to your site for the full album.
Connecting the App to your Web Page
You can design Android mobile apps that help users keep up-to-date with your website. If you offer news information throughout the day, an RSS feed will let users see at a glance what’s been posted. You can also share a blog calendar so users know what day to visit for the recipe of the week or Friday deals. Consider running promotions jointly through the app and the web page to give loyal fans the best deals. You can include coupons and deals through the app that users can enter into the web page to get access to special deals.
The best Android mobile apps connected to a web page will offer something unique from the page, while still utilizing cross promotional tactics. If you design your app right, the web page will lead users to download your app and your app will prompt visitors to check back in at the site.